Article Summary of "Dialogue and Organizational Transformation" by Glenna Gerard and Linda Teurfs
Citation: Glenna Gerard and Linda Teurfs, "Dialogue and Organizational Transformation,"in Community Spirit: Renewing Spirit and Learning in Business, Kazimierz Gozdz, ed. (San Francisco: New Leaders Press, 1995), pp. 143-53.
This Article Summary written by: Tanya Glaser, Conflict Research Consortium
Gerard and Teurfs argue that the practice of dialogue has the
potential to transform organizational cultures and build
community. They describe the specific skills and guidelines
needed to practice dialogue. They then describe the general
transformative potential of dialogue, and its particular benefit
to the problem-solving process. The authors close by reviewing
two cases in which dialogue helped to transform organizational
culture.
Discussion versus Dialogue
Within discussion participants tend to remain attached to
their particular points of view. Each participant attempts
primarily to persuade others to adopt her perspective. Discussion
then can lead to division and rigidity.
In contrast, dialogue requires participants to suspend
attachment to their particular points of views. It stresses
respect for others, listening, trust, and the shared pursuit of
deeper understanding. In effect, the practice of dialogue is a
practice of community building. This increased sense of community
can, in turn, transform the organizational culture.
The authors explain that, "we live in a relational world
where the individual impacts the collective and the collective
impacts the individual." Our usual thinking overemphasizes
the individual. Dialogic thinking helps people to perceive the
interconnectedness of the world. Dialogue helps people to
transcend their individual perspectives in order to achieve a
larger view of reality.
Dialogic Practice
Dialogue requires four basic skills. First, participants must
suspend both their attachment to their own positions and their
judgements regarding others. This allows participants to be more
accepting of other alternate perspectives. It is also key in
creating a climate of trust where others will feel free to
express their points of view. Second, participants must identify
their underlying assumptions. Unidentified differences in
people's basic assumptions will produce incoherent conclusions.
Third, participants must listen actively to each other. Moreover
they must remain actively present to each other. Finally,
participants must engage in inquiry and reflection, in order to
uncover deeper issues and create more profound levels of
understanding.
Gerard and Teurfs suggest a number of guidelines for the
dialogue process. In addition to suspending judgement,
participants should suspend status and roles. They must
acknowledge each speaker, and respect different views.
Participants should avoid cross-talk, but should speak when they
have something to contribute. They should seek a balance between
inquiry and advocacy. Participants should not be focused on a
need to produce a specific outcome. They should focus instead on
learning and reaching a higher level of understanding.
Dialogue and Transformation
The authors claim that dialogue transforms organizational
culture in three ways. First, it transforms participant behavior.
Second, dialogue transforms the feeling of the organizational
culture by establishing the conditions of community. Participants
begin to sense what it would be like to be in full community.
Last, dialogue transforms participants' attitudes. Collaborative
and cooperative attitudes begin to replace attitudes of
unyielding individualism.
All of these transformative effects are enhanced through the
ongoing practice of dialogue. Dialogue skills are improved and
transformative effects are increased through practice. Dialogue
sessions act in effect as practice sessions for building
community.
Using Dialogue in Problem-Solving
Dialogue can be very helpful within the context of the
traditional problem-solving process. The first stage of the
problem-solving process is problem identification. Regular
dialogue helps people to identify problems early on. Groups which
practice dialogue also are better practiced at setting group
priorities.
The second stage of problem-solving is generating solutions
and making a decision. Dialogue can lead to a clearer
understanding of the problem. Dialogue can also help participants
to generate a broader set of possible solutions.
The final problem-solving stage is implementation. Groups who
have practiced dialogue through the earlier stages will be more
united behind the final decision, and more committed to it.
Dialogue and Community
The authors argue that dialogue helps to create community. Use
of dialogue also helps participants as they move through the
stages of community building. In the early stage of
pseudo-community participants tend to deny their differences.
Dialogue sessions create a safe environment for the expression of
difference. As differences are raised, participants move into a
chaotic stage. The guidelines of dialogue can provide the
structure needed for participants to transform chaos into a
source of creativity. Dialogue also provides a safe arena in
which to express the often turbulent emotions occasioned by the
community building process. Finally, dialogue provides a process
by which full communities can continue to identify and respond to
problems and issues, and so maintain themselves.
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